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Wikipedia: Sirius Satellite Radio is a satellite radio (SDARS) service operating in the United States and Canada, owned by Sirius XM Radio. Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Sirius was officially launched on July 1, 2002 and currently provides 69 streams of music and 65 streams of sports, news and entertainment to listeners. Music streams on Sirius carry a wide variety of genres, broadcasting 24 hours daily, commercial-free, and uncensored. A subset of Sirius music channels is included as part of the Dish Network satellite television service. Sirius channels are identified by Arbitron with the label SR . Its business model is to provide pay-for-service radio, analogous to the business model for premium cable television, in which music channels are free of commercials. Talk channels such as Howard Stern's Howard 100 and Howard 101 do have regular commercials, approximately 6 minutes per hour. Subscriptions are prepaid and range in price from US$12.95 monthly to US$499.99 for lifetime subscription. There is a US$15 activation fee for every radio activated. Sirius announced it had achieved its first positive cash flow quarter for the period ending December 2006. Sirius was founded as Satellite CD Radio, Inc., which it was known by until the change to its present designation on November 18, 1999. The name is derived from Sirius, sometimes referred to as the Dog Star, the brightest star in the night-time sky, and was developed by the company's founder David Margolese, and its Marketing Chief Ira Bahr The dog in the Sirius logo is unofficially named Mongo, a name garnered from the debut of Sirius Satellite Radio’s sponsorship on Casey Atwood’s and later Jimmy Spencer’s NASCAR entry, when the announcing cast voted on names. Mongo later became NASCAR driver Spencer’s nickname with the NASCAR Broadcasters in the following races. Sirius launched its radio service in four states on February 14, 2002, expanding service to the rest of the continental U.S. by July of that year.On October 16, 2006 Sirius announced that it would be launching Sirius Internet Radio with 78 of its 135 channels being available worldwide on the internet to any of its subscribers with a valid user name and password.On July 29, 2008, Sirius formally completed its merger with former competitor XM Satellite Radio. The combined company began operating under the name Sirius XM Radio. On November 12, 2008, Sirius and XM began broadcasting with their new, combined channel lineups.On February 13, 2009, Sirius XM announced that it may file for bankruptcy.
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